Start Line Brewing Company is a new craft brewery located in Hopkinton, MA. They have partnered with Water Fresh Farm to share their extraordinary hydroponic systems and to house their brewery. What separates Start Line from its competitors is the use of these in-house hydroponic hops.
I was asked to create a logo that would be iconic, represent the brand’s “pursuit of craft beer,” and somehow relate to the Boston Marathon Start Line. The tortoise from “The Tortoise and the Hare” became an ideal fit to represent the company’s moral and the idea of racing.
Along with creating the logo, I have designed 32 fl oz crowlers, glassware, flyers, posters and apparel.