Sneaker Defenders are transparent footwear protectors that mold to the bottom of athletic shoes. The Defenders can easily be attached and come off to protect the bottom of the shoe when off the court. I volunteered time to create this identity system for a youth entrepreneur through the Peabody Area Chamber of Commerce's Young Entrepreneur Academy.
The mark represents the product's purpose while the typeface "Kegger" is used to show an athletic and sporty aesthetic. Stationary materials use icons and motion lines used in sports play books to push the athletic look and feel.